According to Sanatana Dharma “Kumkum” or Vermilion is considered to be most important especially for married women as it is applied by them over the forehead near parting of the hair seeking the longevity of their husbands. Usually, Sindhoor or vermilion or kumkum is the symbolic representation of Goddess Shakti who is also revered to as Goddess Lakshmi, Goddess Saraswathi and Goddess Parvathi.

lakShmI sahasranAma stotram
lakShmI sahasra nAmaVALI

During special times or any major religious event in a Hindu temple, the priests usually perform “Laksha Kumkumarchana” seeking glory & prosperity by appeasing Mother Goddess Mahalakshmi combined with unique set of rituals.